MLL and FIL Announced Branding Partners

Photo Credit Dave Silverman

Major League Lacrosse (MLL) and the Federation of International Lacrosse (FIL) have both announced the hiring of partners to help with re-branding efforts. The MLL announced their re-branding effort about a month ago and the FIL just this week. 

The MLL has hired Troika as their partner in their recently announced re-branding efforts. These efforts include a new logo, website design, and more. Troika is a Los Angeles based brand that with expertise in entertainment and sports. They have experience in working with entities such as the NFL, UFC, ESPN, and the PGA. 
“We are pleased to work with Troika on redefining MLL to better engage the fast-growing national lacrosse market, and our fan base of today and tomorrow,” said Alexander Brown, MLL Commissioner. 

The FIL has partnered with Adrenalin for their new branding campaign that they announced just yesterday. This re-branding effort will help support the the growth of lacrosse globally by celebrating the unique history, values, and attributes of the game. This process will start by Adrenalin coordinating a multi-tier brand evaluation with stakeholders to develop a brand platform that aligns with the vision and mission of the FIL. 

“Adrenalin has a long history of developing sport properties through brand architecture and design, and their expertise will enable the FIL to introduce a new brand platform from which we can share the remarkable stories and values of our sport, while supporting the continued growth of lacrosse worldwide," said Jim Scherr, FIL CEO.